Today, Samsung launches ‘LivingColour’, the brand’s first range of interior paints. Specifically designed to accompany the new Lifestyle TV range, the ‘LivingColour’ collection was developed to create living spaces that work in harmony with a TV, elevate the overall aesthetic of the living room, and create a positive emotional response by using colour psychology.
With home improvements on the rise in the UK due to more time at home, many people are using a fresh paint job to give their homes a new lease of life. One of the most searched questions related to this is “what colour should I paint the wall behind my TV?” – and Samsung is helping to provide the answer. Creating a collection of paints designed to create the perfect backdrop for The Frame, The Serif, and The Sero.
To select the colours for the ‘LivingColour’ collection, Samsung partnered with colour expert Karen Haller, who has carefully curated two paint shades for each of the Samsung Lifestyle TV range. Karen selected a colour that perfectly matched the frames of each TV, and a separate complimentary colour that would showcase the innovative aesthetics, and work seamlessly in a home setup.
Karen further considered how the current landscape has affected how people are using their spaces, and how they are feeling as a result of our new ways of living. Using her knowledge of colour psychology, Karen has selected tones for the ‘LivingColour’ paint collection that would have a positive and uplifting emotional effect:
Frame Beige (a direct match to the TV bezel)
A light and airy tone, providing reassurance, reliability and a sense of being grounded.
A peaceful and restorative green to promote feelings of safety and harmony.
Serif Cotton Blue (a direct match to the TV colour)
A Soft blue grey with an understated quality that’s restful for the psyche.
Soft pink hues provide a gentle energy to soothe and relax the mind.
Sero Navy Blue (a direct match to the TV colour)
A dark blue tone to aid focus and concentration.
A cool yellow with a lively, can do attitude. Full of optimism and energy.
Speaking about her process and selections, Karen Haller said: “Colour is an amazing phenomenon that can change how we feel, think, and behave in an instant. It’s a universal language that we all speak. The colour pairings for Samsung’s range of Lifestyle TVs were selected to match the personality and style of each TV, whilst also creating an environment that would be uplifting and ultimately complement your lifestyle.”
To demonstrate how the Lifestyle TVs and the ‘LivingColour’ paints can create a beautiful, stylish and positive living space, Samsung has worked with three influential people from the world of art and design to bring them to life.
Interior designer, podcast host and author Kate Watson-Smyth worked with The Frame – a TV that blends into the home by transforming into a piece of artwork whilst off. The Frame can match any unique style by choosing feature artwork or personal photography to fill the screen. Kate’s design appeals to those who have a love for art and collectables.
London-based artist Yinka Ilori has styled The Sero. Yinka is an artist who specialises in merging his British and Nigerian heritage into his everyday work. He started his career upcycling furniture and he now runs an entire team of colour obsessed architects and designers. Yinka’s look is lively and vibrant, to reflect his creative attitude and the bold design of The Sero TV, which has a rotating screen for optimum mobile viewing and screen mirroring.
Musician, stylist and designer Whinnie Williams has showcased The Serif. Margate based Whinnie is the founder of interiors brand ‘Poodle and Blonde’ and has a passion for all things vintage. Whinnie’s sophisticated eye for style is the perfect match for The Serif, which has been designed as a piece of beautifully crafted furniture. It stands upon an elegant easel and was designed by the Parisian Bouroullec brothers.
On the LivingColour campaign, Samsung TV/AV Head of Marketing Eneida Kotsani commented: “We know the importance of a great looking TV with our Lifestyle TV range, and how these can play a role in creating the perfect living room. Accompanied with the LivingColour paints, we want to help customers have their ideal homes whilst everyone is indoors a little more than usual”.
About Karen Haller
Karen Haller FRSA is the leading international authority in the field of Applied Colour & Design Psychology specialising in Behavioural & Human Centred Design focusing on how colour and design affects us, influences us and how businesses and designers can use it to influence positive behaviour and wellbeing. She is the author of her bestseller The Little Book of Colour, How to Use the Power of Colour to Transform Your Life written for the everyday person which is being translated into 13 languages.