Global entertainment, sports and lifestyle marketing agency United Entertainment Group (UEG) and Jay Z-founded entertainment company Roc Nation have inked a “strategic alliance” to form a new global licensing agency called Roc Nation United.
Headquartered in New York with offices in Los Angeles, Chicago, Dallas, London, Hamburg and Tokyo, UEG was founded in 2007 and works with FORTUNE 500 companies, celebrities, athletes and media companies.
Roc Nation United was established to identify, develop, market and implement global licensing and brand opportunities for Roc Nation, and its roster of talent; Paper Planes; UEG’s extensive catalog of global clients; as well as external individuals and brands.
Headquartered in New York, Roc Nation United will serve as the sole licensing entity for all incoming and outbound opportunities for Roc Nation and United Entertainment Group.
Roc Nation United’s first announced partnership is with Naeem Khan, principal designer and owner of his eponymous label. The company will serve as the Naeem Khan brand’s exclusive global merchandise licensing agency.
Through this alliance, Roc Nation United will help the Naeem Khan brand expand into new product categories, including accessories, fragrance, and beauty.
Thomas Caravella has been appointed as Managing Director for Roc Nation United, and will oversee Khan’s business.
Caravella brings over 25 years of experience in the licensing industry to the role, and will report directly into Jarrod Moses, UEG’s Founder, President & CEO, and Brett Yormark, President of Business Operations & Strategy for Roc Nation.“I am excited to work with Jarrod and his team at UEG to create singular opportunities for our clients that will grow their brands into new verticals,” said Brett Yormark, co-CEO of Roc Nation Unified.
“As an iconic fashion designer who has worked with many of the world’s most influential people, Naeem Khan is a terrific first external partner for our venture.
“I am equally as excited about the opportunities this alliance will create for brand Roc Nation, and to see it activated in never-before-seen categories.”
Jarrod Moses, CEO of UEG, added: “In an effort to continue to service and create the best platform for our clients, there isn’t a better partner than Roc Nation, which has been creating and driving cultural change since inception.
“In today’s cluttered marketing world, brands need to find their lane to connect to consumers in meaningful and impactful ways. Culture is the fuel that drives these opportunities.
“We’re excited to work with the incredibly talented Naeem Khan in expanding his brand across multiple touchpoints.”